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Pinch to Zoom


Here comes the fear again.
When you're sad, when you're lonely, and it all turns out wrong, When you've got the fear. Joanna provided some excellent points with...
Heather Reynolds
Oct 28, 2025


When you walk in the door: reflections on tattoo shop design
I can still remember when I first set foot inside a tattoo shop. The year is 2004 in Destin, Florida. At fifteen years old, I’ve managed...
Joanna Hoge
Oct 14, 2025


Designers, Tattooers, and the Dumpster Fires We Help Build
Mike Monteiro is angry. And for good reason: technology companies that once claimed they were here to “connect us” have, in many cases,...
Joanna Hoge
Sep 23, 2025


Book Club: Ruined By Design, Introduction
What an unethical day in the ol’ tattoo studio can feel like. Amazing cover from 1950 pulp comics - which you can read in their entirity...
Zeitgeist Tattoo Denver
Sep 9, 2025


Can AI Be Your Studio Sidekick?
I want to be your friend. I like technology. I like being familiar with innovative ways we can simplify our processes or make certain...
Heather Reynolds
Aug 26, 2025


Can AI be your studio sidekick?
(A tattoo artist investigates the question) In the past several years, the rise of AI technology has very clearly impacted many...
Joanna Hoge
Aug 19, 2025


Introductions
Hi there! I’m Jo — a tattoo apprentice, fine artist, UX designer, and co-author of Pinch to Zoom . So, what drew me to tattooing? I’ve...

Jo & Heather
Aug 4, 2025
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